R.A. Snyder is one of Southern California’s largest property management companies, with a portfolio of more than 7,500 residential units and more than 500,000 square feet of commercial and office space.
R.A. Snyder’s online presence had not kept pace with the company’s aggressive growth and evolving vision. The prior online branding was misaligned with the company’s vision: the site was dated, the online visitor’s experience static, and the site sparsely informative – not only for potential clients, but increasingly for internal staff. Further, the company’s extensive property management information infrastructure had yet to realize its full potential, locked securely, yet ineffectively, behind the corporate firewall. For a company with as many satellite offices as its geographically diverse properties (numbering in the 100’s), providing for centralized property management remotely wasn’t simply a technological luxury but a bottom-line necessity.
End2End Integration partnered with R.A. Snyder to remodel and re-build the growing company’s online “real estate” from the ground up. Project segments included:
Before the new system, searching for a new rental apartment was a time consuming and arduous process. Prospective residents needed to visit each property and fill out paper rental applications. Next, property managers would manually review the applications and submit credit checks. A day or two later, the prospective tenant would be informed of their acceptance. With the new system in place, prospective residents can view available rentals and submit applications online, and receive acceptance within 10 minutes!
A secure corporate XML-based extranet was created and implemented to fully integrate and leverage the company’s powerful property management infrastructure. The secure extranet permits access to essential documents, forms, and information, allowing R.A. Snyder to simply and easily publish, maintain, and update sensitive, critical documents company-wide.