“End2End announces the launch of BeverageFactory's New Web Site”

June 1, 2007

BeverageFactory.comSAN DIEGO, June 1, 2007 – End2End Integration is pleased to announce the launch of Beverage Factory's new Web Site (www.beveragefactory.com).

In 2007, BeverageFactory.com continued to experience record growth, firmly establishing them as the #1 online retailer of beverage related equipment. In order to continue their expansion, BeverageFactory.com engaged End2End to help them re-design their web site to improve site's usability and expand the customers' user experience. The new site offers an updated design. An updated design expands on the company's solid identity, while creating a highly usable experience for their customers. The improved navigational design, addition of comprehensive buying resources, and development of a real-time tracking portal offer their customers an improved buying experience.

About BeverageFactory.com

everageFactory.com is a family owned business founded in 1997 and based in San Diego, California. We offer unique products to make, store and dispense your favorite beverages! We bring over a decade of experience and knowledge from the brewing and beverage industry online. From our extensive line up of kegerators and wine storage units, to our water dispensers and draft beer parts, you'll find our specialized selection of beverage equipment second to none. We're committed to continually bringing unique and exciting beverage products and appliances to you at great low prices. In addition to our great product selection and low prices, we believe in direct access customer contact.

About End2End Integration

End2End is a strategic design and consulting organization that develops effective websites, powerful web applications, and successful branding solutions. Since 2001, End2End has employed a multi-disciplinary strategic culture that unites the most effective elements of research, design, and technology. End2End’s user-centric methodology empowers business process, promotes competitive advantage, and maximizes returns on internet based initiatives. For more information, please visit www.e2ei.com